Wednesday, March 18, 2020

Humphrey Bogart essays

Humphrey Bogart essays Humphrey Bogart was one to always push himself to the limit, and would expect the best of him at all tasks. Bogart never lowered his standards to less then one-hundred percent. Bogart once told his best friend I believe in being direct, simple, and honest. Bogarts attitude towards his work and his peers made people enjoy who he was, and some were puzzled about who he was. On January 23, 1899 Dr. Defrost Bogart and Maude Bogart gave birth to Humphrey Defrost Bogart. Humphrey had two younger sisters. During Humphreys childhood, he lived in a prominent section in New York and had a seasonal retreat in Canandaigua Lake. Dr. Bogart taught his only son how to play chess and how to sail. Humphrey would continue to sail and play chess the rest of his life. Dr. Defrost Bogart was a prominent surgeon in Manhattan, and Maude Bogart was a successful illustrator. Humphreys education persisted of attending private schools only. Maude and DeForest Humphreys desire was for Humphrey to become a doctor and not end up at Broadway. His journey of schools first started off at Trinity school. After Trinity, Bogart attended Phillips Academy where he was preparing for medical school. During Bogarts preparation for becoming a doctor, he had failing grades which eventually got him expelled from Phillips Academy in Andover, Massachusetts. After the expulsion, in the spring of 1918 Bogart traded in his graduation cap for an enlistment in the Navy. After being discharged in the Navy, Bogart decided to look up an old family friend. Once Bogart found William A. Brady, Brady put him to work as an office boy. Eventually Bogart discovered a job becoming a stage manager a long with doing chores at Bradys film studio in New York World Film Corp. In 1922 Bradys daughter Alice thought that Bogart had acting potential. Assuming she was correct, Alice gav e Bogart a small part in Drifting, a p...

Sunday, March 1, 2020

Use Manuscript Markers for Your First Draft

Use Manuscript Markers for Your First Draft Use Manuscript Markers for Your First Draft Use Manuscript Markers for Your First Draft By Mark Nichol In response to my recent post about parentheses, a commenter mentioned that he uses parentheses as markers for passages to return to later for reworking copy or for inserting missing text. Then he does a pass using Microsoft Word’s Find function to locate the parentheses and fill in the blanks. That’s a good writing strategy: Many writing coaches and professional writers recommend, as much as possible, writing first drafts nonstop, especially when you’re in the groove get your thoughts down, even if they’re incomplete, and jump over the gaps and keep on going. Marking the blanks for attention later is a good strategy, but unless you’re unlikely to use parentheses in your prose, I recommend you employ another marker. For example, it’s common in journalism to use TK, a phonetic abbreviation for â€Å"to come† that’s easily searched because those letters don’t naturally occur sequentially in words, which allows you to avoid false hits as you search for your markers for incomplete content. (Keep in mind, though, that both TK and TC are valid abbreviations.) Book publishers, by contrast, often employ multiple asterisks or zeroes in some cases, including page numbers for a table of contents that has not yet been finalized; a proofreader fills in the correct page numbers later. Graphic designers also use what’s called Greek text, though it’s actually adulterated Latin (also known as lorem ipsum because of that commonly appearing phrase). However, this placeholder text is used for design mockups, not as part of the writing process. (The same is true of the letter sequence ETAOIN SHRDLU, consisting of the twelve most frequently used letters in English.) When I’m editing an academic text with references, I need to check in-text citations against the reference list to make sure every reference is cited and every citation is referenced. Instead of printing out a copy of the references as a checklist, or making a duplicate file, I simply mark each reference item as I find its in-text citation, using the â€Å"at† sign or another character that doesn’t otherwise appear in the manuscript. When I’m done, I do a Find and Replace search to delete the signs in one fell swoop. That reminds me: Do you know the shortcuts for reducing or omitting letter and line spaces? Some educators still teach otherwise, but sentences should be separated by only one letter space. To reduce double spaces to single ones throughout a manuscript with just a few keystrokes and clicks, just type two spaces in the Find field and one space in the Replace field, then click on Replace All. Repeat as necessary until no instances are indicated. (Be careful not to click on Replace All before you type a letter in the Replace field, or you’ll end up with paragraph-long strings of type.) To delete letter spaces at the end of multiple paragraphs, type a letter space followed by the symbol ^ (shift+6) and the letter p with no letter space between them into the Find field and ^p into the Replace field, then hit Replace All. Repeat as necessary. To reduce two line spaces to one, enter ^p^p into the Find Field and ^p into the Replace Field and select Replace All. Repeat as necessary. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:"Because Of" and "Due To" 50 Diminutive Suffixes (and a Cute Little Prefix)10 Writing Exercises to Tighten Your Writing

Friday, February 14, 2020

Exotic Opera in the 19th Century Essay Example | Topics and Well Written Essays - 750 words

Exotic Opera in the 19th Century - Essay Example Thereafter, the researcher will conduct a brief literature review that will analyze the dissimilarities between Verdi’s music and Marico’s music which is used in their operas. Similar studies will also be evaluated before making a conclusion on the differences between the two operas (Locke,  Musical Exoticism, p, 154). There are three chief trends that exhibited exoticism all through the nineteenth century. These trends includes; the utilization of western music alongside exotic elements in operas, the introduction of romantic exoticism through music and dance and relying on the audience to make a decision on the extent of exoticism (Locke,  Musical Exoticism, p, 157). The most apparent dissimilarity between the two operas is based on the reality that; II trovatore uses more melodical inventions with tunes which are quotable in nature, that are not shown in Verdi’s opera. For this reason, different people such as Edord Hanslich said that the music used in II trovatore was shot from a pistol because it is both direct and encompasses attractive melodies. For instance, in the start of act II where there is a movement from the Anvil chorus of gypsies into the Azucena chorus, there is richness of melodies that ensures that the drama is moved in an electrifying way through the opera (Locke,  Musical Exoticism, p, 155). These differences brings out different stereotypes concerning Europeans and gypsies. Thereby creates a conflict among different people and characters, this conflict are apparent in the two operas. For instance, Julian Budden points out that European music is more eminently expressive, aspiring, has high quality content, and features long-breathing phases that make the audience to relate effectively with what is being sung in the opera. On the contrast, Gypsies uses music which is composed of short and common phrases and repetitive rhythmic patterns whose overall totality is

Saturday, February 1, 2020

Sexism is alive and well in the English language Essay

Sexism is alive and well in the English language - Essay Example Sexist language can be deliberate, concealed or controlled. The deliberate use of obvious and overtly derogatory sexist terminology is generally considered discriminatory and is patently unfair treatment of women as compared to men. The intention of concealed sexism is also deliberate and discriminatory but the delivery is of a covert nature. Controlled sexism is subtle and more usually not intended to be disparaging or harmful. This type of sexist language is integrated into society’s everyday speech, is considered to be normal and is not recognized by most people as the unfair or unequal treatment of women it is. â€Å"Subtle sexism is particularly interesting from both theoretical and practical perspectives because it may be quite prevalent, and may have an insidious impact on its victims†. Sexism as it exists in language is a controlled manner of speaking that perpetuates gender stereotypes and reinforces status disparities between men and women. Those less sensitiv e to sexism as a whole tend not to define the demeaning terms they use as sexist language. These people are of the opinion that sexist language does not exist or are either consciously or subconsciously trying to safeguard traditional patriarchal social hierarchies. Those persons more receptive to sexism and the harm it causes do attempt to adjust their speech patterns so as not to offend. People may use sexist language simply because the use is habitual and they find it hard to alter terms or phrases used most or all of their lives.

Friday, January 24, 2020

Carl Gustav Jung Essay -- essays research papers

Carl Gustav Jung was a Swiss psychiatrist and founder of the school of analytical psychology. He proposed and developed the concepts of the extroverted and introverted personality, archetypes, and the collective unconscious. The issues that he dealt with arose from his personal experiences. For many years Jung felt as if he had two separate personalities. One introverted while the other was extroverted. This interplay results in his study of integration and wholeness. His work has been influential not only in psychology, but in religion and literature as well. Jung was born on July 26, 1875 in Kesswil, Switzerland, the only son of a Protestant clergyman. At the age of four his family moved to Basel. His childhood was a lonely one. Jung observed his parents and teachers and tried to understand their behavior, especially that of his father. The elder Jung had a failing belief in religion. Jung could never understand why. There were numerous relatives on either side of his family that were clergymen. It was expected of Jung to continue in the family tradition. Jung did not decide to follow, instead choosing to attend the University of Basel from 1895-1900. Before deciding on medicine Jung studied biology, zoology, paleontology, and archaeology. His explorations did not stop with that, he looked at philosophy, mythology, early Christian literature as well as religion. His interest in religion could be attributed to his heritage and watching the demise of his father. After leaving Basel, Jung became an assistant physician at Burgholzli Psychiatric clinic under Eugen Bleuler. In 1902 he obtained his M.D. from the University of Zurich. His dissertation was entitled "On the Psychology and Pathology of So -Called Occult Phenomena". Through this work one of his basic concepts is outlined, the underlying wholeness of the psyche. Jung's first research was conducted in 1904. He studied word association in patients. He found groups of repressed psychic content for which he invented the now famous word "complex." This study brought him close to the work of Sigmund Freud. Jung's work confirmed many of Freud's ideas. Between 1907 and 1912 he and Freud worked very close. Many believed that Jung would continue Freud's psychoanalysis, but this did not occur. For temperamental and differences over the signific... ...rre Janet 1902 Went to London 1903 Married Emma Rauschenbach 1904 Research in Word Association 1905 Started lecturing at Zurich 1907 First meeting with Sigmund Freud 1909 Gave up work at Burgholzi 1911 Lectured in the United States with Freud 1911 Elected president of the "International Psychoanalytic Society" 1912 Publication of "Psychology of the Unconscious" 1912 Split with Freud 1913 Gave up lectureship at Zurich 1914 Resigned from the "International Psychoanalytic Society" 1920 Went to Tunis and Algiers 1921 Publication of "Psychological Types" 1924 Studied Pueblo Indians 1926 Studied the inhabitants of Mount Elgon in Kenya 1933 Professor of Psychology at the Federal Polytechnical University of Zurich 1933 Edited the "Central Journal for Psychotherapy and Related Fields" 1935 President of the Swiss Society for Practical Psychology 1937 Visited India 1939 Finished editing the "Central Journal for Psychotherapy and Related Fields" 1941 Retired from The Federal Polytechnical University of Zurich 1943 Professor of Medical Psychology at the University of Basel 1961 Died in Kusnacht, on Lake Zurich

Thursday, January 16, 2020

Succubus Blues CHAPTER 19

Carter brought me daffodils the next morning. I had no idea where he could have found them this time of year. He'd probably teleported to another continent. â€Å"What are these?† I demanded. â€Å"You aren't coming on to me after all, are you?† â€Å"I'd bring roses for that.† For the first time since I'd known him, the angel looked embarrassed. â€Å"I don't know. You seemed upset last night. I thought†¦ I thought these might cheer you up.† â€Å"Thanks†¦ that's nice, I guess. About last night†¦ when I snapped at you†¦Ã¢â‚¬  He shook it off. â€Å"Don't worry about it. We all have moments of weakness. It's how we recover from them that really counts.† I put the daffodils in a vase, considered putting them on the counter. Roman's bouquet, now wilting, was already there, and the red carnations I'd bought the night Duane had died had long since been thrown away. It seemed unfair to give Roman's flowers competition, so I put Carter's on the windowsill in my bedroom. After that, the days fell into a comfortable routine. Carter and I never became best friends, but we managed a sort of pleasant equilibrium. We hung out together, watched movies together, and even on occasion cooked together. The angel turned out to be pretty dapper in the kitchen; I was still inept. At work, he followed me around, as invisible and unobtrusive as promised. I wasn't sure what he did during my shifts. He gave me the impression he wandered the store, people-watching. Maybe even browsing books. I also knew he spent a good deal of time waiting in my office, even if I wasn't there, hoping another nephilim note might appear. None came. The occasional nephilim flashings did, however, and Carter would disappear for a while without even telling me, either giving me a brief feathery touch on the cheek to indicate his return or speaking a few quick words inside my mind. I also started having coffee with Seth before my shifts. He had been waiting for me that first day back with a white chocolate mocha, and to my surprise, one for himself as well. â€Å"Bruce made it decaf for me,† he had explained. The gesture had been too cute to refuse, so I'd sat and talked with him that day, and the next, and the next†¦ It was hardly cutting him off as I'd intended, but I did stay pretty firm in refusing any other attempts at socializing outside of work. The coffee encounters seemed good enough for him, fortunately, and an interesting dynamic soon developed. Since I was still depressed over Roman, I moved and acted sluggishly, talking very little, too caught up in my own personal misery. Seth must have sensed a bit of this, and rather than let our coffee conversations die in the water, he took the lead in discussion – a notable change for him. It seemed a bit forced at first, but once he grew more comfortable, I found he truly could speak as well as he wrote. I marveled at the shift and enjoyed our time together, finding my heartache over Roman soothed a bit. He's really nice, Carter noted one morning after I'd left Seth to go work the information desk. I don't know why you spend so much time mooning over that other guy when you've got one like this. It isn't as simple as Seth being nice or not, I snapped back, still feeling a little weird about the mind-to-mind communication higher immortals employed so readily. And it's not like I'm looking for a new guy anyway. Besides, you didn't even know Roman. How can you talk? I know that you didn't know him for that long. How much could have really developed between you guys? Plenty. He was really funny. And smart. And good looking. I suppose relationships have been built on less. Still, I'm putting my money on Seth. Go away. I have to work. Angels. What did they know? While walking home from the bookstore on my fourth day at work with Carter, he asked, You want to go see Erik? I frowned, thinking. I had worked the early shift today and had to go back tonight to teach the staff's final dance lesson. I had two hours before that happened and had figured the angel and I would continue our newly formed habit of watching old movies together. â€Å"What do you have in mind?† I asked aloud, once we were safely inside my apartment. He materialized beside me. â€Å"I want to test the waters. We've had no nephilim activity in a while. No notes. No attacks. Yet, we know it's still around because I keep getting those little flashings. Why? What's its game?† I pulled a can of Mountain Dew out of my refrigerator and sat on a stool. â€Å"And you haven't ruled out Erik as a leak.† â€Å"No, I haven't. Like I said before, I don't want it to be Erik, but he is probably the biggest mortal source of immortal information around.† â€Å"And,† I concluded drearily, â€Å"if he communicates with the nephilim, he might know some of its plans. What are you going to do, shake him down for information? Because I don't want to be around for that.† â€Å"I don't work that way. I can tell if people are lying, but I'm not particularly good at†¦ oh, how shall I put this, teasing information out of them. As you noted recently, I'm not exactly charming. You, however, excel at charm.† I didn't like where this was going. â€Å"What do you want me to do?† â€Å"Nothing out of the ordinary, I promise. Just talk to him like you normally would. Like you were following up on your last conversation. Allude to nephilim if you can, and see what happens. He likes you.† â€Å"What will you do?† â€Å"I'll be there, just invisible.† â€Å"We're going to be cutting it close to drive back here in time for the dance lesson.† â€Å"Not true. I'll teleport you.† â€Å"Ugh.† I had had higher immortals do that for me a handful of times over the years. It was not pleasant. â€Å"Come on,† he urged, sensing my reluctance. â€Å"Don't you want to put this nephilim business to an end?† â€Å"All right, all right, let me change clothes. I'm still not convinced we won't be cramming at the end.† He made some Jerome-like comments about my desire to adorn myself the old-fashioned way, but I ignored him. When I was ready, we both turned invisible, and he gripped my wrists. There was a feeling, only a millisecond long, like wind rushing over me, and then we stood inside a corner of Erik's store. A faint wave of nausea, similar to what I'd had while drinking heavily, rolled up in me and quickly faded. Seeing no one around, not even Erik, I turned visible. â€Å"Hello?† A few moments later, the old shopkeeper stuck his head out from the back room. â€Å"Miss Kincaid, my goodness. I didn't hear you come in. It's a pleasure to see you again.† â€Å"Likewise.† I gave him a prizewinning succubus smile. â€Å"You're dressed up tonight,† he told me, taking in my dress. â€Å"Special occasion?† â€Å"I'm going dancing after this. In fact, I can't stay long.† â€Å"Yes, of course. Do you have time for tea then?† I hesitated a moment, and Carter spoke in my head: Yes. â€Å"Yes.† Erik went to put on water, and I cleared off our table, both of us falling into usual roles. When he returned with the tea, I learned it was yet another of his themed herbals, this time called Clarity. I complimented him on it, smiling the whole time, doing my best to play up the charming part. I even made a bit of small talk before finally plunging ahead with my mission objective. â€Å"I wanted to thank you for your help last time with the scripture reference,† I explained. â€Å"It helped me understand the whole fallen angel bit, but I confess†¦ it sort of sent me off in a weird direction.† â€Å"Oh?† His bushy gray eyebrows rose as he brought the cup to his lips. I nodded. â€Å"In mentioning angels falling†¦ it also mentioned those who married and had offspring. Who had nephilim.† Boy, you don't waste time, Carter noted dryly. The old man nodded along with me, as though I had made a perfectly ordinary observation. â€Å"Yes, yes. Fascinating topic, the nephilim. Quite a controversial subject among biblical scholars.† â€Å"How so?† â€Å"Well, some adherents don't like to acknowledge that angels, the holiest of the holy, would engage in such base activities, fallen or no. That their half-divine bastards might be walking the world is more startling still. It makes a lot of faithful very angry.† â€Å"But is it true then? That there are nephilim out there?† Erik gave me one of his canny smiles. â€Å"Once again, you ask me questions I'm surprised you don't know the answer to.† See? This is what he does to me too. Evades the question. You and Jerome do it to us all the time, I shot back to the angel. To Erik I replied, â€Å"Well, like I've said before, my scope is rather limited.† He only chuckled, and I pushed the issue. â€Å"So? Are they, or aren't they out there?† â€Å"You sound like someone chasing extraterrestrials, Miss Kincaid. Ironic, since some conspiracy theorists claim alien sightings are actually nephilim sightings and vice versa. But to reassure you – or not, perhaps – yes, they are indeed out there.† â€Å"Aliens or nephilim ?† I joked, trying to keep the conversation light, though I knew he had meant nephilim. I already knew they existed, but I was glad to hear him reaffirm it so readily. Surely if he wanted to hide being a nephilim's ally, he would have been more evasive. â€Å"Both, actually, if you spent extensive time around my previous place of employment.† I laughed out loud, recalling how Krystal Starz did indeed stock books on how to commune with beings from outer space. â€Å"I'd forgotten about that. You know, I've actually had a few run-ins with your former boss recently.† Erik's eyes sharpened. â€Å"Have you? What happened?† â€Å"No big deal. Just professional differences, I guess. I poached a few of your old coworkers – Tammiand Janice? – from her. Helena wasn't very happy.† â€Å"No. I imagine she wouldn't be. Did she do anything?† â€Å"Came to my work and made a lot of noise, gave me some doom and gloom predictions. No big deal.† â€Å"She's an interesting woman,† he observed. â€Å"That's an understatement.† I realized we'd gotten sidetracked and half expected Carter to chastise me for it. He didn't. â€Å"So, do you know of any way to spot a nephilim ? Anticipate where it'll be next?† Erik gave me a strange look, not responding right away. I felt my stomach lurch a little. Maybe he did know more about our nephilim. I hoped not. â€Å"Not really,† he finally said. â€Å"Identifying immortals isn't so easy.† â€Å"But it can be done.† â€Å"Yes, of course, but some are better at hiding than others. Nephilim especially have reason to stay hidden since they're continually pursued.† â€Å"Even when not being nuisances?† I asked, surprised. Neither Carter nor Jerome had mentioned that. â€Å"Even then.† â€Å"That's kind of sad.† I remembered the blurb from Harrington's book, recalling how both heaven and hell had rejected the nephilim. Maybe I'd be really pissed off in that case too, wanting to cause trouble and let both sides know I didn't approve of their policies. Erik had little more to offer on nephilim, and our conversation digressed further and further. An hour went by to my surprise, as I would have expected Carter to stop me by now. Making my own excuses, I apologized to Erik, telling him I needed to get going. I bought some of the tea as usual, and he urged me to come back anytime, also as usual. When I got to the door, he called hesitantly, â€Å"Miss Kincaid? About nephilim†¦Ã¢â‚¬  I felt gooseflesh rise on me. He did indeed know something about all of this. Damn it. â€Å"Remember, they're immortal. They've been around for a long time, but unlike other immortals, they have no agendas or divine plots to carry out. Many try to simply live meaningful and even ordinary lives.† I pondered this weird piece of information as I walked outside, imagining a nephilim commuting to a day job. Hard to juxtapose that with the horrific images I had otherwise been fostering. Evening had long since fallen, and the parking lot was empty. Turning invisible, I waited for Carter to take us out. And waited. And waited. â€Å"Well? What's the holdup?† I murmured. No answer. â€Å"Carter?† No answer. Then it hit me: Carter had left on another nephilim hunt. I was alone. Great. What was I supposed to do? I had no car, and regardless of what the angel had said about me being safe when he did this sort of thing, I felt uneasy standing out here alone in the dark. I stepped back inside the store, visible. Erik looked up at me with surprise. â€Å"Do you mind if I wait here for a ride?† â€Å"Not at all.† Of course, now I had to get a ride. Pulling out my new cell phone, I debated who to call. Cody would be the ideal choice, but he lived far south of the bookstore and I was north. He would already be on his way to the dance lesson, and coming up here would only ensure we were both late. I needed someone who lived close by, but I didn't know anybody except†¦ well, Seth lived in the University District. That wasn't too far away from Lake City. The tricky part was whether he was actually at his home or still in Queen Anne. Taking the plunge, I called his cell. â€Å"Hello?† â€Å"It's Georgina. Where are you at?† â€Å"Urn, home†¦Ã¢â‚¬  â€Å"Great. Would you mind giving me a ride?† Fifteen minutes later, Seth arrived at Erik's. I'd half expected Carter to show back up in that time, but there'd been no sign of him. Thanking Seth, I slid into his car. â€Å"I really appreciate you doing this. My ride kind of flaked out on me.† â€Å"I don't mind.† He hesitated and gave me a sidelong glance. â€Å"You look beautiful.† â€Å"Thanks.† I had on a red sleeveless dress with a corset-like top. â€Å"It could use a flannel shirt, though.† It took me a moment to remember the ensemble I'd worn to his brother's, a moment longer still to recall I'd never given him the shirt back. â€Å"I'm sorry,† I told him after I pointed the same thing out to him. â€Å"I'll bring it back soon.† â€Å"Not a problem. I'm still holding your book hostage, after all. Fair is fair. Feel free to wear it some more, so it smells like you and that perfume.† He abruptly shut up, apparently fearing he'd said too much, which was probably true. I wanted to laugh the comment off, ease his embarrassment a little, but instead all I could imagine was Seth holding the flannel shirt to his face, inhaling deeply, because it smelled like me. The image was so sexy, so utterly provocative, that I turned slightly away from him, looking out the window to hide my feelings and suddenly heavy breathing. What a shameless strumpet I was, I decided as the rest of the car ride proceeded in dead silence. Crying over Roman one minute, suddenly wanting to jump into bed with Seth the next. I was fickle. I gave out mixed signals to men, flitting from one to another, beckoning with one hand and pushing away with the other. Admittedly, the Martin energy ride was fast coming to an end, so most males were starting to look pretty good again, but still†¦ I had no shame. I didn't even know who or what I wanted anymore. When Seth parked but refused to come in with me to Emerald City, I felt guilty, knowing he thought that I thought he must be a pervert or something for the perfume comment. I couldn't let that go, couldn't stand the thought of him feeling bad over me. Especially when the perfume remark had been kind of a turn-on. I had to fix things. I leaned toward him, hoping the corset top would do half my work for me in smoothing the matter over. â€Å"Do you remember that one scene in The Glass House? The one where O'Neill walks that waitress home?† He raised an eyebrow. â€Å"Um, I wrote that scene.† â€Å"If I recall, doesn't he say something about what a shame it is to abandon a woman in a low-cut dress?† Seth stared at me, expression unreadable. Finally, a not-so-dazed smile flickered onto his face. â€Å"He says, ‘A man who leaves a woman alone in a dress like that is no man at all. A woman in a dress like that doesn't want to be alone.' â€Å" I looked back at him meaningfully. â€Å"Well?† â€Å"Well, what?† â€Å"Don't make me spell it out. I'm in this dress, and I don't want to be alone. Come inside with me. You owe me a dance, you know.† â€Å"And you know I don't dance.† â€Å"You think that'd stop O'Neill?† â€Å"I think O'Neill kind of goes off the deep end sometimes. He doesn't know his limits.† I shook my head in exasperation and turned away. â€Å"Wait,† Seth called. â€Å"I'm coming.† â€Å"Cutting it close, aren't you?† Cody asked me later when we arrived in the cafe of the now closed bookstore, practically running. I gave him a quick hug, and he and Seth nodded cordially at each other before the author blended off into the crowd of staff. â€Å"It's a long story.† â€Å"Is it true?† Cody whispered in my ear, leaning toward me. â€Å"Is Carter hanging around right now?† â€Å"No, actually. He was, but then he just bailed on me. That's why I'm late. I had to call Seth to pick me up.† The young vampire's serious mien relaxed. â€Å"I'm sure that was a big sacrifice for both of you.† Ignoring the jibe, I rounded up the troops so the lesson could get under way. As we had observed last time, most were about as ready as they would ever get. We didn't teach anything new, choosing instead to review old techniques, making sure the basics were solid. Seth, as he had stated, did not dance. He had a harder time resisting, however, as most of the staff knew him well by now. Many of the women tried to entreat him. He remained obstinate. â€Å"He'd dance if you asked him,† Cody told me at one point. â€Å"I doubt it. He's been refusing all night.† â€Å"Yeah, but you're persuasive.† â€Å"Carter implied the same thing. I don't know when I got this reputation as Miss Congeniality.† â€Å"Just ask him.† Rolling my eyes, I walked over to Seth, noticing his gaze was already on me. â€Å"All right, Mortensen, last chance. Are you ready to make the switch from voyeur to exhibitionist?† He inclined his head toward me curiously. â€Å"Are we still talking about dancing?† â€Å"Well, that depends, I suppose. I heard someone once say that men dance the same way they have sex. So, if you want everyone here to think you're the kind of guy who just sits around and – â€Å" He stood up. â€Å"Let's dance.† We stepped out, and despite his bold declaration, his nervousness came through loud and clear. His palm was sweaty as he grasped my hand, his other hand almost too hesitant to fully rest its weight on my hip. â€Å"Your hand swallows mine up,† I teased him gently, easing mine inside his. â€Å"Just relax. Listen to the music, and count the beats. Watch my feet.† As we moved, I had the impression he had done the basic step before. He had no trouble remembering the pattern. His problem was coordinating his feet with the music, a behavior which came instinctually to me. I could tell he literally counted beats in his head, forcefully lining them up with his feet. Consequently, he spent more time looking down than at me. â€Å"Are you going to come with us when we go out?† I asked conversationally. â€Å"Sorry. I can't talk and count at the same time.† â€Å"Oh. Okay.† I did my best to hide a smile. We continued on this way, in silence, until the lesson ended. It never became a natural process for Seth, but he never missed any steps, paying attention to them with steadfast determination and diligence, sweating profusely the entire time. Standing so close to him, I could again feel something akin to static in the air between us, heady and electric. I made the rounds with Cody as things closed down, telling everybody goodbye. Seth was one of the last to leave, approaching Cody and me as we walked out the back door. â€Å"Nice job tonight,† Cody told him. â€Å"Thanks. My reputation was on the line.† Seth turned to me. â€Å"I hope I redeemed myself with the whole dancing-sex comparison.† â€Å"I suppose there were a couple of notable similarities,† I observed, holding a straight face. â€Å"A couple? What about attention to detail, heavy exertion, lots of sweat, and single-minded determinedness to get the job done and done well?† â€Å"Mostly I was thinking you just don't talk during sex.† Mean perhaps, but I couldn't resist. â€Å"Well, my mouth has better things to do.† I swallowed, my own mouth dry. â€Å"Are we still talking about dancing?† Seth told us good night and left. I watched him go wistfully. â€Å"Anyone else here feel like swooning?† â€Å"I sure do,† came Carter's jovial voice behind us. Cody and I both jumped. â€Å"Christ,† I exclaimed. â€Å"How long have you been back?† â€Å"No time for small talk. Hang on, kids.† After giving a quick glance around to ascertain we were alone, the angel suddenly grabbed our wrists. I felt that nauseating, rushing feeling again, and the next thing I knew, we stood in a very elegantly decorated living room. I had never seen this place before, but it was beautiful. Coordinated leather furniture adorned the room, expensive-looking art hung on the walls. Opulence. Style. Magnificence. The only problem was, the entire place had been trashed. Slashes marred the posh furniture, tables had been knocked ‘over, and the art was either askew or defiled or both. On one wall, a huge symbol I didn't recognize had been spray-painted: a circle with one line crossing it vertically and another cutting through at an angle, left to right. The glamour mixed with such desecration left me utterly dumbfounded. â€Å"Welcome to Ch §?eau Jerome,† Carter announced.

Wednesday, January 8, 2020

Red Bull Marketing Strategy - 979 Words

Red Bull Mission Statement: To be the premier marketer and supplier of red bull in Asia,Europe and other parts of the globe. We will achieve this mission by building long-term relationships with the people who can make it become a reality. Marketing Mix Product * ProductRed Bull is a sweet, caffeinated drink aimed to give consumers the high energy kick. * Available only in rather expensive 250ml cans, 350ml bottles, with 4 packs and only two‘flavours’ (original or sugar-free). * It contains caffeine, taurine, glucuronolactone, and Bvitamins. Distribution Strategy/Place: * Super market * Gyms * Coffee Houses: Subway, Barista, Costa Coffe, Cafà © Coffee Day * Pizza outlet Needs, Wants and Demands†¦show more content†¦Wants: A want can be defined as ‘the form taken by human needs as they are shaped by culture and individual personality’. Extreme athletes want to accelerate their performance and to revive themselves quickly after each event and this want is satisfied by Red Bull. Red Bull promotes its consumption ‘to increase physical endurance, improve concentration and reaction speed, improve vigilance and stimulate metabolism.’ Demands: Red Bull is arguably one of the most expensive soft drinks on the market, a can of Cokegenerally costs around $2.50 for 375ml whereas a smaller 250ml can of Red Bull is sold at$3.75. Consumers are willing to pay the higher price for Red Bull because it satisfies their needs and wants, it also delivers on its promise to ‘Vitalize Body and Mind. So regardless of size of the can or price, consumers are willing to pay for Red Bull’s product. Selling Concept/Product Concept/Marketing Concept: Red Bull fits into three of the marketing management philosophies. Selling Concept When it first entered the market it could be viewed in the selling concept phase. Founder Dietrich Mateschitz even stated. â€Å"If we don’t create the market, it doesn’t exist†. Mateschitz used buzz marketing to promote the product by giving consumers free samples. Product Concept: Once Red Bull established itself it then moved into the product concept philosophy. It seems that many consumers buy the Red Bull productShow MoreRelatedMarketing Strategy Of Red Bull952 Words   |  4 Pagesdrinks in Thailand. Red Bull developed the Energy Drink, and launching Red Bull energy drink on the Austrian market in 1987. Since then, Red Bull has launched a range of products in 167 countries, it branded itself as a market leader and premium products. Red Bull is a high road brand, it uses a progressive marketing strategy. This type of strategy aims to constantly evolve and develop the brand. The High Road Brand: The Energy drink market is dominated by premium brands, Red Bull, Monster, and RockstarRead MoreRed Bull Marketing Strategy5299 Words   |  22 PagesBusiness Unit 3 Marketing Of ‘Red bull’ Introduction As part of my marketing assignment, I will be looking at the marketing of a consumer product or service. Therefore, my chosen product is ‘Red bull’, which is an energy drink. I have assumed that my product is targeted at people that have similar situations to the ones used in advertisements for red bull. I will be looking to spot if the strategy used is based on the principles of marketing: Ø Understanding consumer wants: to becomeRead MoreMarketing Research: Red Bull Strategy6213 Words   |  25 PagesExecutive Summary Red Bull is the pioneer in the energy drink category worldwide. Founded in 1984 by Dietrich Mateschitz in Austria, the product was formally launched in 1987. Mateschitz originally became aware of products called â€Å"tonic drinks†, which enjoyed wide popularity in Asia. He brought this effective product in Austria and developed a unique marketing strategy. The drink mainly targets young students and urban professionals. It is exclusively produced in Austria and then distributed aroundRead MoreRed Bull -- Research/Marketing Strategy3028 Words   |  13 PagesCompany Overview Red Bull, founded in 1984 by Deitrich Mateschitz and Chaleo Yoovidhya, is headquartered in Austria. In 2006, Red Bull generated over €2,6 billion (euros) in 2006 throughout the world with the help of its 3,903 employees. The origin of Red Bull dates back to 1962 where the original formula was developed by Chaleo Yoovidhya, a Thai businessman, and sold under the name Krating Daeng by a local pharmaceutical company to treat jetlag and boost energy for truck drivers. TheRead MoreEvent Marketing - the Lessons from Red Bull Strategy1813 Words   |  8 Pagesapproach the next generation of marketing than Red Bull. Focusing their strategy on earned media, cultural integration and value creation, Red Bull’s approach is pioneering, and a template that many brands would love to follow. However it’s also proven a difficult strategy to replicate, specifically because just how different it is from the traditional marketing model. It’s definitely not just about sponsoring a couple of youth events and calling it a day. The scale of Red Bull’s commitment to non-traditionalRead MoreRed Bull Case Study1166 Words   |  5 PagesRED BULL CASE STUDY Q1. How will you characterize Red Bulls overall global marketing strategy? Red Bull has built an image as a trendy energy drink, catering to young adults and young professionals between the age groups of (16-29) years. It also targets young club-goers and private parties in order to spread its picture as a stylish drink. It also believes that it is not just selling a beverage, but instead it is selling a ‘way of life’. Red Bull also uses a catchy slogan as ‘Red Bull givesRead MoreRed Bull1107 Words   |  5 Pagesyou characterize Red Bull’s overall global marketing strategy (global, glocal or local)? Ans 1 – It is my opinion that Red Bull has a global marketing strategy which it implements in all the markets in enters into. Red Bull has built its name as a trendy energy drink, catering to young adults (aged 16-29), young urban professionals and post secondary school students. Also it targets young club-goers and private parties to spread its name as an active and stylish drink. Red Bull believes that itRead MoreRed Bull: the Drink for Generation Y970 Words   |  4 Pages1. What is the marketing mix for Red Bull? What markets does Red Bull attempt to reach? How do marketing mix elements and target markets combine to form the firm’s marketing strategy? The marketing mix for Red Bull consists of the following: Product: Energy drink Price: $1.99 (premium) Distribution: Across clubs and similar outlets, mass merchandisers Marketing Communication: Word-of-mouth to television advertising Red Bull attempts to reach extremists, sports enthusiastsRead MoreRed Bull1115 Words   |  5 Pagesyou characterize Red Bull’s overall global marketing strategy (global, glocal or local)? Ans 1 – It is my opinion that Red Bull has a global marketing strategy which it implements in all the markets in enters into. Red Bull has built its name as a trendy energy drink, catering to young adults (aged 16-29), young urban professionals and post secondary school students. Also it targets young club-goers and private parties to spread its name as an active and stylish drink. Red Bull believes that it isRead MoreRed Bull735 Words   |  3 PagesCase: Red Bull Red Bull’s success is a result of a great marketing strategy including product placement and creating brand loyalty. Success is also a result of avoiding marketing myopia. Red Bull accomplished this by claiming to satisfy more than just your thirst. Dietrich Mateschitz took the energy drink concept of Krating Daeng in Thailand and broadened it usage by also marketing Red Bull as a sports drink, functional drink, and nutritious drink. Their success was also stemmed from